Publishers produce the books you see in bookshops, right? In fact, these companies are a tiny fraction of the number of companies and individuals publishing material today. Many more have to produce:
In every case, it is vital that the text is clear, concise and not misleading. This can be difficult or impossible to judge when you or your team have written it: you already know what it means! Yet you are the people who know the subject best and are best placed to write about it.
Professional editing ensures that many potential problems can be dealt with before the intended audience read your words. Leaving this to chance may mean finding out the hard way that you have made the wrong impression on an important audience.
Working with an editor does not reduce your control of your material – on the contrary, it puts you more firmly in the driving seat.
What’s the difference?
That’s great – but what happens when they are overloaded?
Perhaps you need an external writer to provide specialist copy.
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This is a specialised task – Genesys can help.
Once the words are right, the presentation becomes crucial.